Adult Movie Theatres in Atlantic City

New Jersey · last checked 20 October 2026

Fifteen miles up the White Horse Pike there is a venue that sells something nothing else in this directory sells: a live show, with a performer, booked and paid for. In the city itself two shops trade around the clock. And the reason there is nothing on the Boardwalk is not a court case or an ordinance. The block was bought.

What is still open

Adult World Couples Theater

Theatre

25 White Horse Pike, Egg Harbor City, NJ 08215

From Atlantic City: About 15 miles north-west
Entry: $13, and until May 2026 women often got in free
Has: A theatre area and two video booths, some with gloryholes
Also: Live shows, with named performers
Busiest: Saturday nights
Phone: (609) 965-1110

The live show is the thing. A couple went for the first time in November 2024, paid for a show, and wrote that it was worth the money. They named the performer and said she was friendly and accommodating and that the owner talked them through it. No other page on this site has that. Everywhere else you are buying access to a room. Here you are buying an appointment.

The rest is a normal South Jersey back room, and small. A customer in June 2024 counted it: a theatre area and two booths, about ten dollars to get in at the time, the shop at the front bare and dated, the renovation apparently stalled, and the live shows in need of improvement. New owners had been praised for doing the place up in March 2021, so the work started and then slowed.

Saturday nights are when it fills. A visitor in January 2025 found the booths running, some with gloryholes, and said you can watch or join.

Two warnings, both recent. On 16 May 2026 a man who had been coming for years with his girlfriend was told by a new clerk that they both had to pay the thirteen dollars, where she had previously come in free. And on 7 May 2026 a couple sitting in the car park for ten minutes were told they were loitering and given three minutes to leave. Two different people, nine days apart, both about the man at the counter rather than the venue.

Published hours say it shuts at three in the afternoon, and customers describe being there at half past eight at night. Phone before you drive.

Last checked 20 October 2026 · Visited and described on 5 June 2026; door price change dated 16 May 2026

Love Toys

Booth arcade

1626 Pacific Avenue, Atlantic City, NJ 08401

Hours: Open 24 hours
Has: A viewing area with reclining seats
Was: The old Playground II, until Love Toys took it over
Phone: (609) 350-7421

In the city, a block off the Boardwalk, and open all night, which in a casino town makes obvious sense. The evidence for a room here is thinner than we would like and we are telling you exactly what it is: a customer in May 2025 described reclining seats to get comfortable in when you have a woman with you, and said you can bring your partner if she is comfortable and well mannered. A second customer has written about spending time in the theatre.

Nobody has described a booth, a door fee or a film. Treat this as a 24-hour shop with a viewing area rather than an arcade, and if that is what you have driven for, ring first.

It took over the premises of the old Playground II and was described as friendly and clean on the handover in 2019. There is a separate shop called Playground still trading at 1730 Atlantic Avenue.

Last checked 20 October 2026 · Reclining seats and the room described in a review dated 4 May 2025

Not counted. Taboo at 1544 Atlantic Avenue, (609) 289-8601, is open twenty-four hours and has been reviewed since 2012 as a couples shop with a bright, almost tasteful floor. People do meet there, and in March 2020 one visitor was invited to a room by an older couple, which happened somewhere else. No room on the premises has ever been described. Playground on Atlantic Avenue is a shop.

Forty miles west, in Camden County, there are four more venues and they all work the same way. They have their own page.

Bought before it was legal

The Virginia at 935 Boardwalk opened on 14 February 1914 with a thousand seats. It was never an adult house. Its last pictures were a 70mm reissue of The Sound of Music from 27 June 1973, then Cabaret, then A Touch of Class, and it closed at the end of that year.

The reason given in the record is that the government purchased the block for future casino development. A contributor adds that the owner was not allowed to reopen while other businesses on the same block carried on. The building sat empty until it came down around 1980.

Hold the dates together. That closure is late 1973. New Jersey did not vote to legalise casino gambling in Atlantic City until 1976, and Resorts, the first one, opened in 1978. On the face of the record a block of the Boardwalk was being assembled for casinos three years before casinos were lawful. We cannot explain that and we are not going to pretend to. It is a community-edited record and the timing may be the contributor’s error rather than the city’s foresight.

What is not in doubt is what happened to the rest of them.

Globe, on the Boardwalk
Burlesque from 1928 until it closed in the 1960s. Thirty-odd years of it, the longest run of its kind on this site.
Strand, on the Boardwalk
Became an adult cinema in 1970. Lasted two years.
Virginia, 935 Boardwalk
Not an adult house. Closed at the end of 1973 when the government bought the block for future casino development, three years before the referendum.
Hollywood, Atlantic Avenue
Adult films 1973 to 1975, then back to first run, then closed in 1977.
Apollo, South New York Avenue
Opened 1973 as the Apollo Burlesque. Closed as an adult cinema in October 1977.
Beach, Atlantic Avenue
Ran as an adult house until a fire around 1990. The last one.

Two on the Boardwalk, two on Atlantic Avenue, one a block back. The ones nearest the beach went first.

Read the order. The Boardwalk houses went first, the Strand in about 1972 and the Virginia at the end of 1973. Then the ones a street back: the Hollywood out of adult films by 1975 and shut by 1977, the Apollo closing in October 1977, which is the year before Resorts opened its doors. The one that lasted, the Beach, was on Atlantic Avenue and survived another decade and a bit until a fire took it around 1990.

Nobody was prosecuted. Compare Syracuse, which could not convict its cinema owner and bought his building, or Pittsburgh, where an arts trust bought the district block by block. Atlantic City is the same mechanism with casino money, and it worked faster than any ordinance in this directory.

Thirty years of burlesque on the Boardwalk

The Globe is worth its own paragraph. It turned to burlesque in 1928 and stayed burlesque until it closed in the 1960s. Three decades and more, on the Boardwalk, in plain view.

Nothing else in this directory ran one format that long. Toledo had Rose La Rose fighting the city council to keep burlesque alive in 1968 and winning in federal court, and she was fighting for something Atlantic City had simply done, continuously, since before the Depression.

The same land speculation that cleared the cinemas took the city’s gay bars with it, which is recorded separately and for the same reason: small venues within walking distance of the beach were worth more as a casino footprint than as businesses.

Sources

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